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March 27, 2013

Council approves zoning for Towne Center

GREENVILLE — The Greenville City Council gave its approval Tuesday to plans to build a multi-use development along the Interstate 30 service road.

The Council voted unanimously to approve a change in zoning for the Greenville Towne Center, which is also expected to include the Splash Kingdom water park.

Developer Scott Steenson told the Council the initial work will involve the installation of infrastructure at the site; including entry ways, pad sites and plumbing for the water park.

“That’s the first phase,” Steenson said.

City Manager Steven Alexander said the project was the result of years of work between the city’s staff and the developer.

“We ended up with a product we all liked,” Alexander said.

“We deeply appreciate your investment in the City of Greenville,” added Council member Dan Perkins.

The Planning and Zoning Commission voted unanimously last week to recommend approval of the project to the Council.

The Council conducted a public hearing before voting to give final approval to a change in zoning from light industrial, commercial and agricultural to Planned Development for almost 63 acres along Interstate 30, bounded by Center Point Lane and the Roy Warren Parkway.

The planned development as approved requires any future “limited service” hotels wishing to be a part of the project to appear before the Commission and Council and obtain a conditional use permit, before being allowed to build inside the Greenville Towne Center, which is also expected to include retail and commercial businesses, private event/meeting halls and even multi-family tracts.

Gerald E. Luecke with Hodges and Associates, the architects of the project, also noted how everyone involved had worked extensively on nailing down the details of the development.

“We believe we’ve had great cooperation,” Luecke said.

The center incorporates most of the elements required by the City of Greenville as part of its “overlay zoning” regulations, in terms of landscaping, building materials, architectural features and signage, while also offering the developers the flexibility in terms of the layout of the property and other considerations.

Luecke admitted that the state of the economy in recent years had slowed the progress of such developments. Although no tenants other than Splash Kingdom has been identified as being part of the project, Luecke said the Greenville Towne Center would likely be attractive to major retailers.

“We’ve learned some of the highlights, working with those anchor stores ... as to what preferences they have,” Luecke said. “We take those elements and we blend them those within our design.”

Ground could be broken as early as this spring for the water park, as officials with Splash Kingdom have indicated they want to be open for the 2014 season.

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