By BRAD KELLAR
More than 170 creatively decorated bras will be lining Lee Street in downtown Greenville this evening, during the fifth annual Bras for the Cause.
Proceeds from this year’s Bras event will go to Janice’s Closet — a special fitting room located at Hunt Regional Medical Center in Greenville for women undergoing treatment for cancer — and the Hunt Regional Mobile Mammography Unit.
Starting at 6 p.m., the bras will be displayed between The Texan Theater and Landon Winery. Voting is open until 8:30 p.m., with the awards ceremony scheduled to begin 9:30 p.m.
Shameless campaigning ahead of time is being encouraged. Each $1 buys one vote in support of a bra. All checks should be made out to “Hunt Regional Healthcare Foundation.”
Seven bras will receive awards which will be selected by an independent panel of judges, including:
— BRAndishing your BRAnd—best creation featuring a company’s product or logo.
— Training BRA—best creation by a first-time entrant.
— BRAveheart—a bra created in honor of a cancer patient—either a survivor or victim.
— BRAniac—the creation with the best use of technology—decoration or otherwise.
— BRAinteaser—the creation with the best name.
— BRAids, BRAds & BRAss—most creative use of materials on a bra.
— BRAnches & BRAmbles—most effective nature theme or use of natural materials on a bra.
— There will also be five BRAgging Rights awards presented to the top 5 money-raisers.
Buffet dining will be available at Landon Bistro and Cup & Saucer Diner inside the Uptown Forum, 2610 Lee Street, and a cash wine & beverage bar will be at Landon Winery. A percentage of all food and beverage sales will be donated to the Bras for the Cause.
Organizers said 173 bras had been submitted for judging this year, and 103 individuals, businesses and organizations has signed on as official sponsors.
More than 200 women have already been helped by Janice’s Closet, which provides mastectomy bras, prostheses, wigs, compression garments, treatment gowns and other services free of charge to women in need of financial assistance.
Also, more than 65 percent of Hunt County women do not get yearly mammograms and it is hoped the Hunt Regional Mobile Mammography Unit will lower that percentage. The unit makes scheduled visits at businesses, churches, and other places to help screen women, providing early detection of breast cancer.
Additional information on Bras for the Cause can be found on the Calico Cat web page at www.calicocatgreenville.com/bras.