The Herald Banner, Greenville, TX

Opinion

June 13, 2012

Bring on all visitors

In recent years, small towns across America have been looking to one area to provide a boost to their economies: tourism.

Greenville is no exception. The Chamber of Commerce has been doing a good job bringing the occasional busload of tourists to Greenville and promoting our biggest attractions, such as the Audie Murphy/American Cotton Museum and our downtown wineries.

Now, the cynical among us may ask why anybody would take the time and trouble to make a special trip to Greenville. We’re not that different from many small towns in Texas — with farming roots, a charming and largely original downtown district, and cute Victorian and craftsman-style houses sprinkled throughout the community — which is something shared by many similar cities throughout this part of America.

Plus, with the shimmering lights of Dallas just a few miles down the road, it might be easy for Greenville to get outshined.

But we think that’s the wrong way to see it.

Tourism has huge potential in Greenville, but only if we can project the reality of Greenville to the outside world. And where that reality has legitimate problems, we’ve got to fix them.

Just one example: Our downtown area has seen a big uptick recently, but if we’re honest with ourselves — and see Greenville as outsiders might see it — we’ll realize that downtown still has a long way to go before it can reach its potential as an attraction for both visitors and our own local residents. There are too many vacant and neglected buildings here. Until we fix that, no amount of slick marketing can make people ignore the flaws in Greenville. The marketing has to match the reality to be effective over the long haul.

And we think, with some planning, cooperation and a modest investment, all of downtown Greenville could look like it belongs in a travel brochure. That would be a great thing for everybody involved, from our local business owners to shoppers and outsiders.

If we really want to make tourism a bigger part of our local economy then we’ve got to not only promote our city to tourists, but also make it a better place to visit in the first place. We need more attractions, better maintained buildings and a business-friendly climate that will allow tourism-related companies to thrive here.

We hope the city’s new leaders will take creative and cost-effective steps that turn Greenville into a true destination city over time. When people in Dallas want to escape from their cramped spaces and big-city headaches, Greenville should be the first place they think about. Our closeness to Dallas really is an asset if we think of it that way.

We love how the Chamber of Commerce is promoting our city to outsiders, and we see it as a first step toward transforming Greenville into the attraction it could be — for both tourists and local residents alike.

1
Text Only
Opinion
  • School supplies, football signs of end of summer

    It is not here yet, but there are two landmarks on the horizon which traditionally indicate the end of summer is approaching.

    July 27, 2014

  • This is ... summer?

    Just sitting here, wondering what season this is again ...
    — Seriously, this is summer? In Texas?

    July 20, 2014

  • Why no to YMCA?

    Sometimes the lack of news can be just as disturbing as the daily barrage of bad news.

    July 5, 2014

  • Service members deserve our thanks

    More than two million active and reserve military personnel serve in the United States Military across the world: from just down the road in Fort Worth to the Forward Operating Base Jackson in the Helmand Province of Afghanistan, U.S. men and women endure harsh conditions, potentially fatal missions, rigorous training and heart-aching separation.

    July 5, 2014

  • Texas should not have to face surge alone

    Texas political leaders recently announced an increase in funding and personnel to secure the Texas-Mexico border.

    June 27, 2014

  • Closer to Cliff than Homer on any Father’s Day

    It is Father’s Day, the one day a year when sons and daughters (hopefully) remember to thank Dear Old Dad for all he has meant to them over the years.

    June 15, 2014

  • Lives depend on how we drive

    Local roads and highways have been the scene of six motor vehicle accident fatalities over the past week.

    June 11, 2014

  • Summer’s here, ready or not

    Too late, summer’s here ...
    — The occupants of the Kellar Estate once again find themselves preparing for the annual onslaught of heat and humidity which is summer in Texas.

    June 8, 2014

  • YMCA 'ball' now in city's court

    The YMCA/event center project is now back on track, thanks to a $1 million pledge from L-3 Mission Integration. It has been more than a year since Greenville voters approved a $15 million bond to build to new Y.

    June 1, 2014

  • In just a flash, she's turned 15

    Shaking my head in disbelief once again ...
    Jaylynn is 15.
    Let that sink in for a minute.

    May 25, 2014

Featured Ads
Promotions
Poll

Does Dallas head coach Jason Garrett need for the Cowboys to make the playoffs during the 2014 football season to keep his job?

Yes
No
Who knows with Jerry Jones as owner?
     View Results
Facebook
Must Read
Photos


See more photos and purchase prints here.

AP Video
Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide