The Herald Banner, Greenville, TX

Community News Network

April 4, 2013

Facebook introduces smartphone software

(Continued)

"They're not as mobile focused as Apple and Google are," Howe said in an interview. "They need to play catch up."

While the iPhone operating system is controlled exclusively by Apple, Google provides more flexibility with Android. Companies can take older versions of the software and customize it for their own services and preferences.

Zuckerberg has said he sees opportunities to push the company's features deeper into mobile devices. Already, Facebook, along with Twitter, has been built deeper into the latest version of Apple's software, enabling users to post easily to the social-networking service.

"I think people want it to be very integrated into all of the different devices that they have, and that's what we're going to focus on," Zuckerberg said on a call with analysts in January. "So, rather than just building an app that's a version of the functionality that you have today, I think making it so that we can just do — go deeper and deeper I think is going to be a big focus for us."

A new Facebook-enabled handset follows earlier forays into mobile devices for the social-networking service.

HTC began selling "ChaCha," an Android-based phone with a dedicated Facebook button to share music, photos and messages, in 2011. INQ Mobile Ltd. and Facebook that year also unveiled a phone with close integration of services, such as wall postings and photos.

While those devices have won over some die-hard Facebook fans, widespread adoption has been limited, according to Carolina Milanesi, an analyst at Gartner Inc. A new Facebook handset may struggle to match the success of devices made by Apple or Samsung Electronics Co., which manufactures the Galaxy line of phones, she said.

"I don't think that Facebook as a brand will necessarily get consumers — that are your average Facebook users — to pick out that phone over a Galaxy or an iPhone," she said.

Text Only
Community News Network
Featured Ads
Promotions
Poll

Does Dallas head coach Jason Garrett need for the Cowboys to make the playoffs during the 2014 football season to keep his job?

Yes
No
Who knows with Jerry Jones as owner?
     View Results
Facebook
Must Read
Photos


See more photos and purchase prints here.

AP Video
Traditional African Dishes Teach Healthy Eating The Carbon Trap: US Exports Global Warming 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide