The Herald Banner, Greenville, TX

Community News Network

April 4, 2013

Facebook introduces smartphone software

Facebook Thursday unveiled smartphone software that puts social-networking features front and center on a handset, stepping up efforts to boost sales of advertising on small screens.

The new software, which the company calls Home, makes it easier to access Facebook features — such as friends' photos, messages and status updates — on a smartphone's home screen, Chief Executive Officer Mark Zuckerberg said at an event in Menlo Park, Calif.

The application is available starting April 12 on Samsung Electronics and HTC phones that run Google's Android operating system.

Now that the majority of users access Facebook via mobile devices, Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that handsets with Facebook-centric software will do a better job wooing users and marketers than current downloadable applications, Howe said.

"The problem with apps is they're a click away from wherever you are," said Carl Howe, an analyst at Yankee Group. "Facebook wants to remove that barrier."

HTC executives announced the HTC First device that will prominently feature Facebook's Home application. Ralph De La Vega, head of AT&T Inc.'s mobile business, said HTC First will run on his company's most advanced wireless network.

Home will have monthly updates, can be installed from Google Play, Google's online app store, and will be available on tablets in the coming months, Facebook said.

Facebook isn't building a smartphone or creating an operating system, Zuckerberg said.

Amazon.com uses a version of Android in the Kindle Fire tablet. In Amazon's case, that means bypassing Google's preloaded applications, such as Gmail, Google Maps and YouTube, which generate revenue for Google.

Software crafted by Facebook will more prominently display the social network on handsets and could challenge competitors such as Apple and Google for the attention of smartphone users, Howe said.

Text Only
Community News Network
Featured Ads
Promotions
Poll

What's been the primary cause of the Texas Rangers' poor first half of the 2014 baseball season?

Too many injuries
The loss of Nolan Ryan in the front office
Questionable decisions by general manager Jon Daniels
On-field decisions by manager Ron Washington
Key players just aren't producing
All of the above
     View Results
Facebook
Must Read
Photos


See more photos and purchase prints here.

AP Video
US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Obama Offers Condolences at Dutch Embassy Cat Fans Lap Up Feline Film Festival Raw: Lawmakers Scuffle in Ukraine's Parliament The Rock Finds His Inner 'Hercules' Michigan Plant's Goal: Flower and Die Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques ShowBiz Minute: Hoffman, Oberst, Box Office WWII Vet Gets Medals, 70 Years Late Raw: Israel Bombs Multiple Targets in Gaza Veteran Creates Job During High Unemployment Raw: Cargo Craft Undocks From Space Station Widow: Jury Sent Big Tobacco a $23B Message New Orleans Plans to Recycle Cigarette Butts UN Security Council Calls for MH 17 Crash Probe Obama Bestows Medal of Honor on NH Veteran
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide